Seeing junk food adverts changes children's taste buds

Childhood obesity is getting worse. This is not only bad news for our children’s health, but also for the taxpayer.

Today, more than three in ten children aged 10 or 11 are overweight or obese. We know that obese children are more likely to become obese adults, and therefore as Cancer Research UK has been highlighting, at greater risk of 13 types of cancer including breast, kidney and pancreatic.

The government estimates that the NHS is spending more than £6 billion a year dealing with overweight and obesity related ill-health. This is preventable. Just imagine what those funds could do elsewhere – and think of the suffering which could be prevented.

Our poorest areas are affected the most, perpetuating…