Cheryl speaks out about why she ENDED £4 million contract with L'Oréal after

Cheryl has released a statement following the end of her nine-year contract with L’Oréal.

The singer , who recently made her music comeback with single ‘ Love Made Me Do It, has been reportedly dropped from a £4 million deal with L’Oréal, who she initially began working with nine years ago.

The mother-of-one told the Daily Mail: “I have had an amazing experience as L’Oreal Paris’ UK spokesmodel for the past nine years and have loved working with the team over there. It always felt like more than a partnership and I would like to thank them all for the opportunities it has afforded me.”

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It has been suspected that Cheryl’s contract with the hair and beauty brand had ended, and it was mutually decided between Cheryl and the company not to renew it.

(Image: L’Oreal)

It is thought the decision may be related to the star’s recent announcement that she is launching a new collaboration with hair extensions brand Easilocks. The campaign shows Cheryl posing in a variety of hairstyles , as well as before and after pics of the singer and her famous brunette locks.

 

Cheryl said: “Myself and Shane [O’Sullivan] have been developing a new range of products for Easilocks. As a brand lover, the experience has been amazing. I’ve been wearing and testing Easilocks for a long time now. We’ve based this collaboration on my ‘GO TO’ looks, favourite shades and with Shane’s expertise and innovative techniques in hair processing we’ve really brought hair extensions to a whole new level.”

LONDON, ENGLAND – NOVEMBER 27: Cheryl launches Cheryl x Easilocks at The Langham Hotel on November 27, 2018 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Easilocks)

 

This isn’t the only project Cheryl has taken on since making her comeback, as she is also gearing up to appear in BBC’s new dance show the Greatest Dancer.

The Greatest Dancer , which is Simon Cowell’s first project with the BBC , will feature Cheryl in the role of Dance Captain, alongside Britain’s Got Talent judge Alesha Dixon, Strictly pro Oti Mabuse, Glee actor Matthew Morrison, and Diversity’s Jordan Banjo.

Airing early next year, the show aims to find the most talented dancers across the UK.