They were four solo singers before music mogul Simon Cowell decided to shake things up and mould Jade Thirlwall, Perrie Edwards, Jesy Nelson and Leigh-Anne Pinnock into Little Mix.
Created back in 2011, the feisty girl band went on to be one X Factor’s biggest exports with four hugely successful albums and a handful of awards, including a BRIT for Best British Single.
So just why are the fierce foursome ditching Syco – the label which catapulted them to global fame and fortune?
Rumours between fans create a picture of bitter rows and some say the foursome are leaving to be managed by a hot shot new manager who has promised them global domination – after they allege they were held back by Syco.
And it appears to make sense as the girls announced they will move to label RCA, which is part of the wider Sony Group, and be managed by an all female team.
A spokesman for Simon said: “Syco Music will no longer work with Modest Management and therefore any artists signed to that management company.
“We do, of course, wish all artists affected by this decision every future success. Consequently, LM5, the forthcoming Little Mix album A&R’d and released on Syco Music, is to be serviced by RCA at the request of Syco and Simon Cowell .”
The split – which is being stage managed by Cowell’s camp – is said to be a result of a string of rows between the X Factor supremo and his protégés.
Also, it is believed the girls moved to RCA as it’s the home of hotshot record manger Stacey Tang.
Sources said: “The girls reportedly wanted to move to RCA because of Stacey and what they believe she will do for their future internationally.”
Jesy hinted just how bitter the split is, liking an Instagram post that said: “They’re gonna leave Syco and then tell us what s**t Syco put them through.”
It is thought the rows began when the girls felt they weren’t shown enough appreciation for their single, Woman Like Me, which featured US superstar Nicki Minaj.
After demanding a writing credit alongside Ed Sheeren, Jess Glynne and Steve Mac, Cowell reportedly eventually gave in – but privately was thought to be concerned about the demand.
The girls however, were thought to be dismayed why they had to fight for a credit they felt was due automatically.
After pulling strings to get Little Mix a writing credit, it is thought the girls felt it was “too little, too late” and decided to leave the label. All four are believed to have written a strongly-worded email raising issues they had with his label.
A bigger row is then said to have erupted between the label and the girls’ management company Modest. The girls have been tweeting furiously from the Little Mix account, hinting at more reasons behind the split.
In a string of Tweets from the official Little Mix account the girls each wrote: “We wanna use our platform to help spread a message about self-confidence and positivity We’re not gonna stop until the message gets across! P<3.”
Anotehr read: “We want everyone to feel empowered to wear what they wanna wear! If you love it…rock it.”
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